When you are first chasing your dream nothing is more frustrating than having something to say and feeling like no one is listening. I remember writing for six months, twice a week and seeing no results. I had seven email followers after that time. Five were family members and one worked for me. I had one person that didn’t know me after writing 24,000 words.
Photo by: KCNewman Photography
I felt wonderful! Okay, maybe not. I felt like a failure. I felt as if I sucked and I should give up. People talked about converting traffic and I just wanted traffic. Just read my article, I kept thinking. How hard is it to press the blue thumb up on Facebook? I was losing the battlefield of the mind.
I just kept posting on my site thinking that I would get organic traffic if I kept writing posts. This never really happened. If you are waiting for people to find your thing, it won’t happen either. These 4 things will help you to go out and get traffic.
1. Radioguestlist.com. This site is pretty cool. It is a list of some podcasts that are looking for people to be on their shows. You just search for podcasts that are looking for someone like you. If you have a book, it makes it easier to get on a lot of them. These are smaller or new podcasts, but you get backlinks, practice and exposure.
2. Guest posts. If you don’t have people reading your material, go to where they are. This is not a magic bullet. The more accurate you are with your niche, the more traffic you will generate. I have gotten many of my email followers from doing guest posts.
3. Social media. This is not a plug to share this. The more you are generous with others’ work and sharing what is important to them, the more they will likely share yours. Don’t be so self-focused that you can’t help others with their causes. This should not be favors, rather read and share who you like. Reach out and help someone.
4. The platform builder. This isn’t really on growing your platform, but in remembering the purpose. If God is part of your life, it is Him who we should chase. My walk with God is more important than people listening or not. I trust if I try with all my might and if He wants me to have a platform that is as big as I envision, it will happen. The same is true for your business. Trust God to make your dream known and have patience.
I hope these four things help you build your platform. Remember, dreams that matter take longer than we want and are harder than we want. Stick to it and keep your priorities inline. Be blessed on your journey.
What message are you trying to spread?
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