I focus on the wrong things a lot. In my business I can get consumed by numbers. Sales specially can consume me. Comparing last year’s sales to this year’s is something that we do weekly. This is important because it tells us if we are growing or shrinking. It can tell us if we have a problem or if we are doing things the right way. It can also cause me to be distracted by the by-product. Sales are a by-product and they are not where the focus should be.
I often then ask the wrong questions. I ask, how can I get the sales to go up? How can I get this thing to grow? Brian Houston said, “Don’t focus on the GROWTH of the church. Focus on the HEALTH of the church — because healthy things grow.” This is so true. The questions I should be asking are, how can I serve my customers better? What pain point can I fix for them? These are health questions. Just like Brain said, growth will occur if you focus on the health of your dream.
Any dream you have should be something where you are serving people in some capacity. Become better at serving your customers and you will grow. It may not happen quickly enough that you notice at first, however, keep your focus on service and health within the service and your thing will grow. It will pick up momentum and grow really fast if you can stay focused on the right things.
If you focus on the growth and not the health it may grow in the short-run, but in the long-run it will crumble. Growth and not health will cause us to make short-term gains and long-term detrimental decisions. Healthy decisions have a much longer-term perspective. The more money and time I spend on health related things, the more my business and this blog will grow.
How can you ask questions about your dream differently? How can you serve your customers better? If you do this correctly you will grow. Your dream may go in a slightly different direction than you pictured, but it will help so many people. Continue to grow in health and be blessed on your journey.
How can I serve you better? What problems are you having with your dream?
* Photo by: http://kcnewmanphotography.zenfolio.com/